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GOBENCH IQ is used by global acting enterprises to handle and analyze all available information (internal and external) about their competitors and their products. Each of our customers have their own specific benchmarking platform GOBENCH IQ. No other company can access that system. All departments in the company enter their specific information of the different competitors they are aware of e.g. product information, sales figures, performance data, production volumes etc.
All information in total enables our customers management to define the market and product strategies for their overall product portfolio and the different markets or market segments.
The GOBENCH IQ database is completely web-based and all users can enter and analyze the data to which they have access rights. The users can access GOBENCH IQ with different browsers and mainly all technical devices like computers/MacBooks and tablet PCs/iPads etc. Sometimes the analyzing results are huge tables and overviews especially for tablet PCs and iPads.
To enable our customers to use iPads e.g. for the sales organization of our customers when they are traveling, we have developed the new GOBENCH IQ Viewer App. This app is created to visualize the benchmarking in the best way on an iPad. The information is the same the users would receive by directly accessing GOBENCH IQ with an iPad using Safari, but the readability is much better.